Digital Marketing: A savior for Businesses and Economy during Covid -19 pandemic outbreakDecember 15, 2020 11 By missnordadmin
Let me explain to you how Digital Marketing is a savior in today’s scenario, to begin with, let’s start with an important question.
Did anyone in your family or friends lose their work during the pandemic?
The response must be yes. Since we have heard that a lot of friends in our circle have lost jobs and many businesses are struggling.
Now the question arises, how to get stability in a career so that we can be prepared for any ups and downs?
This Pandemic gave us the answer by itself, it is the digital presence of businesses that survived and proved to be a prominent mode to reach customers.
This year we observed as a forced test for many things we had thought about but not implemented, Digital Education as an example. Now we all have learned that only the internet was the media that offered an excellent opportunity to all the businesses to connect with their customers in such times.
Do you wish to make a career in a field that can withstand firmly in the current scenario?
Obviously, we all want to establish ourselves in such a career or business that is capable of withstanding all the tests of time, like that of the present scenario. Businesses that shield themselves from being hit by a pandemic were those with solid digital marketing plans.
So we are pretty clear that why opting for Digital Marketing is the right choice. So now you are prepared to be a Digital marketer and want to develop an online presence which is important to integrate your potential customers.
Moving a step forward, the question arises, how different is Digital Marketing from Traditional Marketing?
As we know the concept of Marketing is not new, it exists since the dawn of civilization. Lets now look at how Digital Marketing was evolved from Traditional Marketing:
Traditional Marketing includes newspaper and magazine ads, posters, business cards, and brochures. This type of marketing has been used for a long time, people anticipate commercials during their TV shows and full-page ads in the magazines.
The major disadvantage of Traditional Marketing is that it doesn’t provide a high return on the investment and is impossible for a business to track the reach and success of their marketing campaigns.
Traditional Marketing methods tend to have no opportunity for connection with the audience. From here the evolution of Digital Marketing took place which gave us the opportunity to connect with our target audience.
The advent of modern technology has made marketing evolve in ways that were never possible before. The Marketing cost in Digital Marketing is less and the results are easy to measure.
Isn’t it amazing that we can reach out to our customers and can measure the success of our campaigns and marketing.
What Digital Marketing is made up of then ? And how to be a successful Digital Marketer?
Digital Marketing is basically made up of:
- Content Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Email Marketing
- Web Analytics
The Digital Marketing industry is dynamic in nature. It gets changed frequently with new technologies and innovative techniques. So in order to be a good Digital Marketer, we must be a keen learner and possess good communication skills.
Wow, we already possess these traits, then time to move forward and learn how to make our presence on Social Media?
Personal Branding is the basic key you require to unlock the door of success. Sounds great, isn’t it?
Let me explain, what is Personal Branding?
Personal Branding is basically making your personal presence on social media through your website, YouTube channels, and so on. Personal Branding is a unique combination of your personal strengths and your passion.
In order to set an impression on our target audience, we must focus on our strengths, our passion, and the market equally. Personal branding helps to set an impression and gain online trust.
By setting an impression you have already won half the battle of success, what’s the other half then?
To focus on your Niche, and set CATT Funnel, and do integrated Digital Marketing is the other half to reach our goal.
Lets talk about Niche, what is niche?
Niche is a specialized segment of the market that is directly proportional to your strength and passion. For example fashion, cooking, fitness, content writing. Once we are clear with our niche, we have to develop our CATT marketing funnel.
CATT Marketing Funnel
wealth = n ^ [C][A][T][T]
n = Niche (your success and wealth depends on niche you choose).
[C] = Content , creating useful contents that attracts people from your niche. Contents can be created by writing blog posts, videos, live webinars.
[A] = Attention, Drive attention to your content using Search engine optimization, social media, paid ads, referrals.
[T] = Trust, You can gain trust by continuously providing them with valuable content, engaging them with your personalized messages, and retargeting them with your ad campaigns.
[T] = Transaction, This is the process where you convert your leads into potential customers. You are one step ahead as you have already targeted the audience of your niche, grabbed their attention, gained their trust and now it’s time to nurture them with your product or service. At this stage, they are more likely to purchase from you and it’s called a natural sale.
But, is it enough for a successful Digital Marketing? Answer is NO.
We require an Integrated Digital Marketing Approach. But what is Integrated Digital Marketing Strategy and why we need it?
Integrated Digital Marketing means having a well structured and well-defined marketing plan. It is a unique way of creating an impression that’s easy to identify in all the channels your customer uses.
If you look around on social media you’ll see too much advertising and marketing is happening. Every brand is fighting for customer’s attention. So, here emerges the need for a strategy that can drive better results and Integrated Digital Marketing Strategy came into existence.
Hope I succeeded in giving a clear image of a building and nurturing business digitally. Firstly we should have self-realization, which means to know our passion and strength that works well in today’s time. The second step is to make our digital presence all over social media. Finally adopting CATT and Integrated Digital Marketing approach to reach your goal and set a further goal and keep on nurturing your business forever and ever.
What are you waiting for?
Go-ahead, work towards your dreams and achieve them.